OUR STRATEGY
MAPPED.
Customer Segment
HouseScout is built to help London’s international renters secure housing remotely with trusted local verification.
Who are our users?
International young professionals & students moving to London
Our Users’ Primary Needs
Can’t view the property in person, and worried about scam or misleading photos
Facing high information asymmetry that want to make sure they will not regret after signing the contract
Why do we fit our users?
Provide trust-worthy, completely unbiased house viewing report to eliminate information asymmetry
Provide our users remote decision-making confidence, and reduce uncertainty before renting
Scout Segment
HouseScout aims to provide flexible jobs that prioritise quality of life, empowering local experts to turn their neighbourhood knowledge into a professional service.
Who are our Scouts?
Local experts with rental experience, primarily students and flexible workers in London.
Why would Scouts choose us?
Provide viewing requests that can fit into your existing schedule.
No need for specialised equipment
Priorisite safety and comfort by focusing on local based requests with superior earning per hours.
Becoming A Scout
Send us your CV with a bio
Identity documentation and DBS check
Schedule a video interview with us
Sign our Scout contract
Undergo our Scout training
Start Scouting
Go to market Strategy
How HouseScout entered the market and how were expanding.
Funnel 01
Group Chat Referrals
Leverage existing alumni networks, moving to London group chats to promote our services and reduce CAC.
Funnel 02
Amplify reach through advertising targeted to internationals moving to London to generate stable early traffic.
Social Media Promotion
Funnel 03
Housing Fairs
Participate in housing fairs and reach out to international students going abroad during the rental search.
Funnel 04
Direct Sales Outreach
Leverage our existing university resources to drive partnership.
Funnel 05
Tailored Media
Operating social media accounts to make reels and posts to represent our brand values.
Funnel 06
Leverage alumni networks with universities around the world to establish an international presence.
Campus Ambassadors
Competitor Landscope
How are we different from alternative solutions?
HouseScout has a competitive edge. Built by renters for renters, we're the only option that is affordable, unbiased, and built for the people who need it most.
Relocation Agents
Landlord reviews
Highcost
Biased
Unbiased
HouseScout
Low cost
Ask a friend
Travel for viewings
Virtual Viewings
Search Tools
Relocation agents charge a premium and are not built for renters searching on a budget.
Platforms like Viewber are high coat biased, work to complete bookings rather than find problems.
Asking a friend does not scale and lack the accountability renters need.
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